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The History of BCharme
our journey to get here
Nice to meet you, my name is Ana, I want to share a little bit of my story and how BCharme came about.
In 2013 I moved to Fortaleza in search of a dream. The dream of becoming a customs broker and working in the foreign trade area, and I managed to achieve it.
I was happy when in March 2014, the unexpected happened. A rare autoimmune disease made both my kidneys stop working, overnight, I was forced to depend on a machine to live, that's when hemodialysis became a part of my life.
It was a very difficult year, as I lived in a state of shock while going through a whirlwind of feelings, pains and fears.
It took nine months with a catheter in my neck hurting my vanity, with each session I gained a day of life and felt I was losing a little of myself.
Three years later, I was able to accept the treatment, I abandoned my dream of working with foreign trade and learned to make peace with my new life.
With the help of friends, I found the strength to face the new problems that were appearing, such as the very dry skin that started to hurt, the aged face, cracked feet, among others. I started looked for products to solve the problem, but it was an unsuccessful search.
It was when talking to a great friend, they came up with the idea of working with beauty products to care for the skin.
I learned how to make handmade soaps and creams and in this process the idea of creating my own brand was born, BCharme, with quality products that could help with my skin problems.
I wanted a product from quality and at a fair price, that all had access. It took more than three years of research and studies to reach the products we have today, a simple skin care line, but with products that work.
This is the story of a part of my life, which continues to struggle with treatment, while I wait for the transplant.
I want it to be written from now on together with, you who identify with the brand and look for quality.
BCharme will not be just a dermocosmetics brand,
BCharme will be a way of life.
Beauty and Charm for you, let's write the next chapters together.
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